How Is A Luxury Car Dealer Different From A Regular Car Dealer?
The process may not too different from that of leasing a regular car, but the luxury car dealer will be different because his/her clientele will be different. His method of interaction has to differ from that of a regular car dealer because the high-end clients are more difficult to please and more pretentious about their likes and dislikes.
The Difference Created By the Consumer
It is true that a car is a car is a car; a good car dealer will do justice to his/her sales without any regard to what type of cars they are selling. However, there is a pronounced difference in the consumer’s approach when they are dealing with a luxury car dealer. The product being expensive and out of reach of the ordinary crowd, will be preferred by a few who have specific choices. The like and dislikes of the high-end consumer is much more obvious and important than that of a typical consumer.
Another very important difference that will affect the luxury car dealer is that their customers will be likely to get their own financing for the product and not depend upon the recommended financial companies that are attached to specific luxury car dealer. Hence the commission will more or less be calculated only from the sale of the vehicle and not any other side sources.
A Luxury Car Dealer Know That They Sell Convenience First and Then A Vehicle
The luxury car dealer will more likely than not sell first convenience to the consumer and then the car. The high-end consumer will not bother about the cash involved as much as he/she would be bothered about time, quality of service, efficiency and business relationship. The consumer who seeks a luxury car will be looking for pleasure more than anything else; the regular consumer will be looking for comfort and value for money.
Unlike Common Belief, Price Is an Important Factor
You will be surprised to learn how miserable the rich can actually be. It is not that they will veto a favorite purchase for the price tag. However, they will be very picky when it comes to paying the bill for anything, be it a service or a product. Price is an important factor and a good luxury car dealer will know how to present it to his/he advantage. Overall, a luxury car dealer has as more difficult a task to achieve as the regular car dealer.